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MSP MEDIA EDUCATION
LET YOUR VOICE BE HEARD
Oct 28 - till Nov 1st - 2007
AWMC manual on line – just click here
1. Project Title: Media literacy, Subject [Let your voice be heard].
2. Target groups; 20 Women candidates as MP and young women activists.
3. Methodology; Publishing media education to non media – how addressing local and national media as a women candidates – AWMC election guide book as candidates manual for both media and lobbying.
A. PROJECT STRATEGY:
Years ago Jordan took first steps towards democratization, with the introduction of political pluralism, liberalization, and periodic parliamentary elections, thus establishing itself as one of the few Middle Eastern countries committed to long-term political reform.
More than half of the population in Jordan are females, therefore, AWMC have identified women as one of the most important target groups are venerable to gender issues and violence.
In the past years Arab Women Media Centre has gained experience in organizing training courses for people with and without a media background, mainly addressing women and youths in the country. So far we've trained almost 200 women activists and 350 youths [both gender], activities took place in Amman, main towns and cities, country sides in the north, mid, and south of Jordan.
Recently, AWMC has acted as guest lecturer at the New York Institute for technical training in Amman, and universities' students in Jordan, lecturing young people from both sexes on modern media.
While dealing with media to non media programs, target non media women in Jordan, it became clear that they are very eager to participate in training activities and to be given opportunities to learn and develop themselves.
AWMC share the conviction that media are an important tool for educating about human rights and democracy and promoting tolerance. People in Jordan recognized recently the vital needs of NGO to help and support their overall community's problems alongside with their own personal ones, they also realized the governments not always available to serve and help in solving their daily routine complains, so they find out local media and may be regional and some times international media might help in introducing the people's cases to public opinions to form a common pressures and understanding, but they must to know the know how national media work and perform first, so as be familiar to addressing media.
Soon, Jordan is going for general election; women will take part in, as candidates and voters, media literacy are an important need to educate women activists in the country.
AWMC has found it is the time to introduce media literacy, media training programs to non media, target: women activists in civil society through out the following steps:
1. Introducing rich and workable media training programs to women activists in civil society.
2. Teaching and encouraging women to addressing media, prints, radio, TV, and on line to presenting their gender cases properly, as well as explaining how AWMC elections' manual can help women candidates to lobby and to address national media.
3. Introducing our women journalists' members to non media local women activists and issuing some sort of debates and dialogue concerning women issues.
B. Main Goal; Publishing media to non media education, to support and help target group; by introduce media to non media training and work shops, for women activists in greater Amman area, according to following aspects:
In General. Jordan future reforming strategy is to cope with modern and civilized world communities as real step towards modernization, so democracy and freedom of opinions, believes, expressions and media, upgrading also updating processes relevant to our communities must come first, national media expected to play a real and effective role in our life, media literacy has to be introduced to non media, to ensure the following aspects:
The media know how awareness is comprehended by local communities' non media.
Addressing media is an important matter to presenting community's issues.
C. Long term objectives:
Empowering non media women to addressing national media agencies in presenting their own issues.
Ensuring national media can play major role in people's life.
Creating future women new generation to lead after equipped and prepared by global modern media codes via focusing on women in Jordan.
D. Direct objectives:
To promoting two ways of reliable channels between media and non media, by introducing each others needs and methodology.
To introducing main A-Z media training topics to non media parts, as well as AWMC on line and print elections' guide book to support women activists as candidates and voters.
To practicing how media involved in humanitarians' issues as, peace making, conflicts resolutions, freedom of expressions, human rights issues also democracy.
To view MSP training programs' details in Arabic, please go here
Invitation: open to target group please go and register if like please click here to fill the on line form.
Guide provides women MPs media relations `how-to'JORDAN TIMES By Sahar Aloul AMMAN — On the eve of parliamentary elections and amidst the growing speculations of large numbers of women registering as candidates, a regional NGO produced a guide for hopeful women MPs on how best to address the media. “Let Your Voice be Heard,” a publication by the Arab Women Media Centre, targets women that intend to run in the June elections but lack adequate experience with the media. It provides basic guidelines on issues ranging from television interviews and press releases to public speaking and reaching a `target' audience. “This booklet is part of our effort to empower women that need direction on how to speak to the media,” said the centre's head, Mahasen Imam, who also prepared the Arabic publication. “Any woman can benefit from this guide, even those that have previous experiences with the media ... It's a guide that can be used anytime, anywhere by anyone — even men,” she added. But Imam's main focus is on the upcoming elections, as she stressed the need to make woman candidates heard by their constituents. “We want a two-way dialogue where future MPs successfully put their message out to voters, who are in turn able to voice their concerns to them,” the media expert said. The booklet itself is written in an easy-to-read language and is divided into a series of compact chapters detailing what prospective members of parliament should or should not do throughout the election campaign. Interviews, for newspapers, television and radio are an integral part of a candidate's career both before and after elections. Imam advises her readers to “be in control of the interview ... Always prepare beforehand for any expected questions.” She also cautions against wearing too much makeup or jewelers when appearing on television and to avoid shiny or overly adorned clothes. “Over 90 per cent of communication is nonverbal, so appearance is extremely important,” she advised. This guide is the centre's second publication, after “Voices of Delayed Victims of Violence,” which appeared earlier this year, tackling violence against women. The centre, founded in 1999, is the first NGO of its kind in the region concerned with promoting women in the media, through on-the-job journalist training and field research. To view the updated guide [Arabic TXT] for national election as voter and candidate please go here |
Letter from AWMC Director
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